Originally called “Select,” people asked for the “Blue Ribbon” beer when they began tying silk ribbons around the bottles in 1882 to commemorate its award-winning taste. The name was officially changed to Pabst Blue Ribbon in 1895. As a beer known today for its iconic can, it is fitting that PBR was first to introduce canned beer in 1935.
While much has changed in the world since PBR was first brewed in 1844, their commitment to high quality without pretense remains steadfast. It’s not multi-million dollar advertising campaigns that make a good product; it’s the true value it brings to consumers. Pabst wants to be there when you’re having fun, which is why PBR believes in supporting the communities that support them. Their distinction as the fastest growing American lager in the country tells them they've found a pretty good recipe.
A premium Bohemian-style beer, Natty Boh was first brewed in 1885 by the National Brewing Company in Baltimore, Maryland. After prohibition, National Bohemian returned with the introduction of Mr. Boh, the one-eyed mascot with a handlebar mustache and distinctive smile. Quickly adopted as an endearing symbol of a proud city, Mr. Boh continues to be the brand’s iconic face, appearing on all cans, bottles, packaging and merchandise.
In the late ’40s, as canned beer started becoming popular, National was the first brewer in the U.S. to put six-packs of cans on the market. In the following decade, National Brewing continued proudly representing Baltimore and the Maryland shore, adopting the now famous slogan: “From the Land of Pleasant Living”. In 1965, National Bohemian became the official sponsor of the Baltimore Orioles. Natty Boh was served at Memorial Stadium and cemented its reputation as the “official” beer of Baltimore. Much to the joy of Orioles’ fans, Natty Boh once again became an official partner of the Orioles in 2011.
Schmidt lager honors the Northwest’s traditions and spirit. Painstakingly brewed and leisurely aged, Schmidt is a full-bodied American-style lager that balances easy drinkability with traditional lager flavor.
Schmidt beer is known as the “Official Beer of the American Sportsman”, a slogan capitalizing on the Pacific Northwest’s exciting, rugged appeal. The quality and brewing tradition instilled by Jacob Schmidt, continue today.